It is very important when
email marketing that you make sure the people wants to receive your emails.
There's nothing like being accused of sending spam to trigger a mass exodus of
customers. The piece that follows includes 14 great tips for making sure you are
targeting only the most receptive audience.
Start
with Recipient’s Name
To get the most out from
your email marketing, invest in a program that personalizes your emails with
every customer's given name instead of a generic greeting.
You should always
start your every email with the recipient’s name and that’s the key to encourage
your customers to see your newsletters as more valuable information and not
just merely a spam email.
Experiment
Experiment with different
formats for your email newsletters. Always put the most important information
and new offers on the top of your emails. Try to use different formats to find
out which ones will work and which ones won't. Once you know which ones will
work and which ones won't, keep doing the successful ones!
This consistency
will make it easy for customers to know where to locate your information and
maneuver through your emails quicker.
The
Dollar Sign
Do not use dollar signs in
either the subject or the body of your emails, unless you are using just one to
denote a specific amount of currency. Many spam filters will automatically
trash your emails if your include character strings like “$$” and this will
strike in many recipients as being a spam behavior.
Stay
in Touch with your Subscribers
You should get in touch
with your subscribers at certain intervals and confirm with them that they are
still interested in receiving emails from you. Most companies do this every
nine months so that they can be sure that they are not being seen as an
annoyance.
This will also guarantee that the people on your email list have
genuine interest and are not just taking up space.
Call
to Action
Always use strong call to
action in your email and position in way that it is to be seen. You shouldn't
make it difficult for your email readers to know exactly what you want from
them.
If it's too hard to figure out, then your email will most likely be quickly
deleted. Instead, offer a clear call to action and deliver it in a way that
can't be missed.
Professional Look
When developing an email
marketing campaign, you must make your material look professional. If it does
not look professional, customers will pass over it without paying any attention
at all.
There are plenty of scams and junk emails going around, and your
legitimate marketing campaign must stand out as something they want to look
further into.
Provide
Offerings and Discounts
Include a customer
incentive in your emails. Give your customers a compelling reason to give their
business to you instead of your competition. For example, offer free shipping
or discounts to customers who spend a certain amount after reading your
marketing email.
Reduce
Sign-Up Details
Always make your sign-up
form is brief and short and not ask too many details. In general, you can limit
the information required to sign up to only a name and an e-mail address.
Names
are useful for personalizing your e-mails. However, if you feel that even the
name might be too much, it is perfectly fine to limit your sign-up form to just
an e-mail address.
Clear
Cut Information
Always make sure customers
have a clear and concise way to opt out of emails at any time. They signed up with
you because they wanted more information, and if at any time they wish to stop
receiving that information, they should be able to opt out. It is only fair.
Write
Subjects
The subject is one of the
most important parts of your e-mail. If you do not have a subject that
immediately grabs the reader's attention, it is likely that they will not
bother to read the e-mail at all.
The best written e-mails can be completely
worthless without a compelling subject. Make sure that all of your subjects are
great.
Schedule
your Emails
When you've determined your
email's frequency, make it into a schedule. Set the times and dates of when you
have to send your recipients your emails. It doesn't matter if you send an
email daily or monthly, sticking to a schedule can keep you organized and can
allow your recipients to know when they can receive your emails.
Stay
Up-to-date
What worked for you before
might not work for you the next time around. That is why it is vital to always
look into new email marketing strategies, and constantly seek new advice. Learn
from others in your business niche, and always try out new methods to add to
your arsenal of what works for your business.
Choose
the Right time
A good business person
knows when to close the deal. Nothing is worse than having all the right tools
but closing the deal at the wrong time.
You must know when to make an offer,
and you must earn the right to make that offer. Making the offer at the wrong
time will be detrimental to the success of your email marketing campaign.
Avoid
being Spammer
At any cost try to avoid to
be a spammer, and if you are thought to be a spammer you will quickly lose your
customers. This means that visitors who subscribe to your email list should
automatically and immediately receive an email from your company asking them to
confirm their subscription.
The email should contain a link that the person can
click on to verify the subscription and another link to dispute it. That way,
no one can say that your emails are spam, and your customers will trust you to
treat them professionally.
The number one rule when it
comes to email marketing is that you must only send emails to people who have
asked for them. Harassing people with unwanted emails will not only get
complaints raised against you, but you will see a plummet in your sales. Using
these ideas will help you target your audience.
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