4 Reasons Why Video Marketing Is So Powerful

Video Marketing

Digital or internet marketing is growing in popularity and if you are a small business owner, who do not want to spend a huge amount of money and time on other marketing sources. 

Then video marketing is very much beneficial and other video sharing websites create a huge marketplace which you can use to target an area specific audience. 

Video marketing will not require you to rent advertising space or airtime, and you can create each of your videos with a small budget or noting. So,

How To Use Video Marketing

Video marketing is a quick method to explain your products and services or brands to your customer. When you do video marketing, people are more likely to believe in your products and services, because we believe what we see.

When you create and publish your videos on different news and media sharing websites, you can target and bring your potential customer and give information to a large audience throughout the globe. 

Most popular video website, the YouTube alone gets more than 7 billion of viewers each day and there are other video sharing websites where you can share and publish your videos too.

How to do video marketing?

So, before doing video marketing, you have to make videos and publish and distribute. You should always make well-structured and also keep in mind the marketing strategies. So, that your customers do not feel it as an educational video.

You should not make your videos too long or too complicated but should make it promotional. 

Most experts suggest that videos that are around 2 minutes or short enough to keep a customer’s attention, but long enough to get the point, what you are trying to say.

If you want to make videos that are long or you have to say a lot, the try to divide your video into smaller clips.

You must always clear out what you are exactly trying to say to your customers or viewers and should make your content clear, informative and interesting. So, that your viewers stay in touch.

Publishing your video

It is a good practice if you make a single video and distribute it across as many different sites as possible. 

These increase the chances that your video is going to be viewed by your potential customers. As more of the people watch your video the more your products and services or your brand will create awareness among the people.

There are many places where you can publish and share your videos on YouTube, Flickr or Viddler. These are specialized sites that are directly related to your target audience. 

You can also use online directories and portals and can target the people who will eventually become your customer. You can also use your videos on your own websites or for your email marketing and digital newsletters campaign as well.

When you set a video marketing campaign and publish videos. Search engines such Google index your videos really very fast and are often displayed near the top of the first page of results which put your videos and ultimately your website in the prime position to be viewed by people. 

So, it is very important to include related keywords in your titles, descriptions, and links to your videos. This will help in search engine optimization for your website too.

When you make videos and if they are really entertaining and what your viewers are searching for you can immediately spread more around the internet quickly. Your video will have the best chance of going viral if it is daring, dramatic or funny.

So, you have to choose between a viral and a standard promotional video before you make videos and should always think that, is this video will bring traffic to my website and will turn inspire and turn them into customers.

When you do video marketing, it is not like the advertisement in TV, where most people simply change their channel and avoid the advertisements. 

People who search for the keywords that you have made the video are really and genuinely interested to watch and hear what you have to say to them.

Advantage of video marketing

When you make an effective video, you create interest and provide an easy way for your viewers to reach back to you, and it also helps to increase your website traffic and ultimately increase your sales.

When you make promotional videos, people get extremely affected and engaged and also helps them to put a face to your business. 

They are particularly useful if your product or service is complex because posters and packaging often give you too little space to explain them fully.

By adding links to your official website in your video descriptions, you can significantly increase the site’s traffic. It is a good idea to consider carefully which page of your website the link should send people to your website the link should send people to. 

For example, landing pages sales pages or you’re about us pages.

Video marketing is an increasingly powerful advertising tool that can not only boost your sales but also improve public opinion of your local business. However, for inexperienced owners. 

Creating a successful marketing strategy can be difficult. If a video is unappealing and SEO is not in place, potential customers often struggle to find your video and the results can be disappointing. 


  1. It is indeed a great article and is very clearly illustrated and explained. Nice job keep updating with such cool marketing tips.

    1. Thanks Steive that you found my tutorial helpful.